A look at the challenges Amazon Prime Video faces as it plans to show ads, including attracting large brands that don't already sell products on Amazon (Patrick Coffee/Wall Street Journal)

Patrick Coffee / Wall Street Journal:

A look at the challenges Amazon Prime Video faces as it plans to show ads, including attracting large brands that don’t already sell products on Amazon  —  The e-commerce giant must provide more high-quality content and court advertisers that don’t sell products on its platform, experts say