A history of Ello, which defined itself as an alternative to ad-driven social media, from its 2014 launch and funding to its quiet sale and sudden death in 2023 (Andy Baio/Waxy.org)

Andy Baio / Waxy.org:

A history of Ello, which defined itself as an alternative to ad-driven social media, from its 2014 launch and funding to its quiet sale and sudden death in 2023  —  Ello launched on August 7, 2014 with big dreams and big promises, a new social network defined by what it wouldn’t do.