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3thix has raised $8.5 million in funding to help monetize Web3 games.
Austin, Texas-based 3thix wants to reshape the landscape of game monetization, incorporating web3 infrastructure, and addressing issues of privacy, user experience, and sustainable growth.
The funding comes from Hand of Midas, the family office of Shurick Agapitov, founder of Xsolla, a global video game commerce company, and Sonic Boom Ventures, the family office of Steve Kokinos, cofounder and former CEO of Algorand.
Xsolla plans to integrate 3thix as the Web3 infrastructure for its operations and collaborative ventures. The partnership aims to introduce enduring solutions for free-to-play monetization challenges, maximize monetization potential, build real-world economies through innovative in-game transactions, and create a model that values data for both players and developers.
One of 3thix’s key innovations is the implementation of a fully decentralized Identifier for Advertisers (IDFA) model, ensuring the protection of user data privacy while providing valuable insights for developers and advertisers, the company said. This approach aligns with the company’s mission to simplify in-game experiences and democratize the gaming process.
Timothy Tello, CEO of 3thix, said in a statement that the company emphasizes the goal of making gaming eco-friendly and accessible to a broader audience.
Tello said, “Given the experience these investors provide in delivering global solutions in the games industry, this partnership feels like a natural fit in realizing our goal of making games player focused.”
Agapitov, founder of Xsolla and Hand of Midas, said in a statement, “Our investment is more than just financial; it’s a commitment to fostering a gaming environment where monetization and user experience coexist harmoniously.”
Kokinos, CEO of Sonic Boom Ventures, said in a statement, “We are big believers in web3 gaming and excited to support 3thix in creating one of the key building blocks needed for the ecosystem.”
Gaming enthusiasts and industry professionals can connect with the 3thix and Xsolla teams during the Game Developer Conference from March 18 to March 22 in San Francisco.
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