Image Credit: Apple
Apple continues to expand its hold on the gaming market, with a new report showing that 10% of U.S. consumers play Apple Arcade titles weekly.
Launched in September 2019, Apple Arcade is Apple’s video game subscription service. Apple Arcade allows users to pay a flat $6.99 monthly fee to access a catalog of mobile games and features no in-app purchases or advertising.
According to Midia Research, Apple Arcade has steadily grown its fanbase. To date, about 10% of U.S. consumers access the service weekly.
The same data says that Apple’s weekly player base is approximately the same as that of Nintendo Switch Online and Steam, with each having 11%. Furthermore, the report highlights that Apple’s performance is twice as much as Ubisoft+ and Nvidia’s GeForce Now, which have 5% and 4%, respectively.
In 2023, Apple Arcade’s Hello Kitty: Island Adventure was nominated for The Game Award’s Best Mobile Game, but was ultimately beaten out by Honkai: Star Rail.
