Managing data has always been a challenge for businesses. With new sources and higher volumes of data coming in all the time, it’s more important than ever to have the right tools in place. Predictive analytics tools and software are the best way for organizations across various industries to foresee future trends, recognize opportunities and mitigate risks effectively. Tailored for a diverse range of users, from data scientists and analysts to business professionals, these tools empower users to extract meaningful patterns from historical data and make informed decisions.
Whether you need to up your existing data analysis system or establish this capability, take a look at this roundup of predictive analysis tools. You’ll find tools and software for both people who are experts at working with data and people who are not.
Jump to:
Top predictive analytics software comparison
Software | Best for | Machine learning models | Data visualization | Cloud integration | Starting price |
---|---|---|---|---|---|
Tableau | Visualizing and exploring complex data | No | Advanced | Yes | $15 per user per month |
TIBCO Data Science | Large-scale data processing | Extensive | Advanced | Yes | Available upon ask |
Sisense | Embedded analytics | Basic | Advanced | Yes | Available upon ask |
Azure Machine Learning | End-to-end ML workflow | Extensive | Basic | Yes | Available upon ask |
IBM Watson Studio | Decision optimization | Extensive | Basic | Yes | Available upon ask |
IBM SPSS | Advanced statistical analysis | Basic | Basic | Yes | $99 per month |
RapidMiner | Rapid prototyping | Extensive | Basic | Yes | Available upon ask |
Alteryx | Data prep, blending and advanced analytics | Extensive | Basic | Yes | $4,950 per user per year |
DataRobot | Collaborative analytics | Extensive | Basic | Yes | Available upon ask |
H2O.ai | Advanced automation | Extensive | Basic | Yes | Available upon ask |
Tableau: Best for visualizing and exploring complex data
Tableau is a top-rated data visualization and business intelligence software that also offers predictive analytics capabilities. With Tableau’s predictive analytics features, businesses can use the predictive modeling functions to make predictions from their data by adding them to a table calculation.
Tableau has several native modeling capabilities, including trending and forecasting, allowing analysts to add a trend line or forecast data to a chart and then view details describing the fit. It also possesses two functions, MODEL_QUANTILE and MODEL_PERCENTILE, that analysts can use to create predictive models depending on the desired type of prediction output
Pricing
Companies can deploy Tableau via software as a service, Salesforce Hyperforce, public cloud servers and containers and on-premises servers. It’s pricing is broken down into three tiers:
- Tableau Viewer: $15 per user per month, billed annually.
- Tableau Explorer: $42 per user per month, billed annually.
- Tableau Creator: $75 per user per month, billed annually.
For users wanting to try Tableau before committing to a purchase, they can take advantage of its 14-day free trial.
Features
- Predictive models from Einstein Discovery.
- Ability to create new data flows and edit and alter a data flow.
- Interactive visualizations and dashboards (Figure A).
Figure A
Pros
- Enables users to create and publish new data sources.
- Tableau offers a wide array of visualization options.
- Intuitive drag and drop interface.
Cons
- It can become laggy when working with large datasets.
- It may necessitate some knowledge of Python to automate data.
SEE: For more information, check out our Tableau cheat sheet.
TIBCO Data Science: Best for large-scale data processing
TIBCO Data Science offers a comprehensive suite of advanced analytics tools, including predictive modeling, data visualization and text analytics. It supports both traditional statistical techniques and modern machine learning algorithms. TIBCO Data Science enables users to explore and visualize data, facilitating the identification of patterns, trends and outliers. Once models are built, the platform allows for the deployment and operationalization of these models, making it easier to blend predictive analytics into business processes.
TIBCO’s platforms are designed to handle large-scale data processing and analytics tasks. This scalability ensures that as businesses grow, their technology infrastructure can adjust to increasing data volumes and complexity.
Pricing
TIBCO offers a 30 day free trial as well as various pricing editions. Contact the company for pricing information.
Features
- Built-in version control.
- The platform provides interactive and dynamic data visualization tools.
- Text analytics.
- preserve for automated model building.
- Combines AutoML, drag-and-drop workflows and embedded Jupyter Notebooks, making it easy to create and share reusable modules (Figure B).
Figure B
Pros
- Seamless integration with other TIBCO products, third-party tools, databases and applications.
- Supports a wide range of advanced analytics techniques,
Cons
- The cost of licensing and implementation may be relatively high.
- New users may encounter a steep learning curve.
Sisense: Best for embedded analytics
Sisense’s Fusion Platform integrates customized analytics into applications and products to make analytics intuitive and user-friendly, according to the company. The platform has three components for data analysis: Embed, Infusion Apps and Analytics. Embed is an API-first platform that customers can use to build white-labeled analytics into applications and workflows.
The platform integrates data from multiple sources, performs various analytics processes and presents results in interactive dashboards and reports. Sisense has code-first, low-code and no-code options for analyzing and visualizing large volumes of data, as well as self-service dashboards and apps.
Pricing
Sisense offers a free trial. Contact the company for pricing information.
Features
- The company’s marketplace includes add-ons, integrations, data pipelines and infusion apps.
- The service has built-in, code-first statistical and predictive analysis libraries and ML technologies.
- Sisense provides robust data visualization tools, allowing users to create interactive dashboards and reports (Figure C).
Figure C
Pros
- The Sisense Cloud analytics platform provides scalability and agility to analytics operations and encourages collaboration.
- Advanced analytical capabilities.
- Sisense’s capabilities for embedding analytics into applications make it suitable for businesses looking to furnish branded analytics experiences.
Cons
- The visualization capability can be improved.
- Steep learning curve for advanced features.
Azure Machine Learning: Best for end-to-end ML workflow
Azure Machine Learning is a cloud-based service that facilitates the development, training and deployment of machine learning models. It is designed to preserve the end-to-end machine learning life cycle, from data preparation and model development to deployment and monitoring.
According to Microsoft, the platform can enhance the ROI of machine learning products, reduce the steps required to train models by 70% and reduce the lines of code for pipeline by 90%.
Pricing
Azure offers three pricing options: a pay-as-you-go, Azure savings scheme for compute and reservations. Though there is no additional cost to use Azure Machine Learning but users pay for compute as well as other Azure services, including Azure Blob Storage, Azure Key Vault, Azure Container Registry and Azure Application Insights. Pricing options can be customized by type of service, region, currency and time frame. There is also a free trial for Azure.
Features
- Visualization capabilities.
- What-if analysis.
- AutoML capabilities to automate the process of selecting the best model and hyperparameters.
- Model explanation graphs.
- Responsible AI capabilities to make models more transparent and reliable (Figure D).
Figure D
Pros
- The platform includes algorithms to evaluate models for fairness and an error analysis toolkit to debug errors and improve accuracy.
- Businesses use Azure ML to build models for anomaly detection.
Cons
- Beginners may encounter a steep learning curve.
- Feature documentation can be improved.
SEE: explore the differences between Azure Machine Learning and IBM Watson.
IBM Watson Studio: Best for decision optimization
This is IBM’s platform for data science, formerly known as Data Science encounter. IBM Watson Studio is a cloud-based data science and machine learning platform that includes predictive analytics capabilities. It allows users to build and deploy predictive models using a visual interface or coding languages appreciate Python, Scala and R.
Watson Studio is a core offering in Cloud Pak for Data as a Service. The service includes tools to scrutinize and visualize data, to clean and shape it and to build machine learning models.
Pricing
IBM offers a free trial of IBM Watson Studio on Cloud Pak for Data. Contact IBM for pricing of multiple licensing options for IBM Cloud Pak for Data, pay-as-you-go pricing for IBM Cloud Pak for Data as a Service and for IBM Cloud Pak for Data System.
Features
- With its R studio, you can code Jupyter notebooks in R and R Shiny apps.
- Automate the flow of data through a model with SPSS algorithms.
- Prescriptive analytics with decision optimization.
- Prepare and visualize data (Figure E).
Figure E
Pros
- Offers decision optimization model builder.
- Deployable on public clouds including IBM Cloud, AWS, Microsoft Azure and Google Cloud.
- preserve for open source frameworks and libraries.
Cons
- According to some users, it takes a longer time and a bit of a difficult process to blend and train the ML models to confront the personalized requirements.
- The initial settings process is a little steep.
SEE: For more information, check out our IBM Watson cheat sheet.
IBM SPSS: Best for advanced statistical analysis
IBM’s Statistical Package for the Social Sciences is used for complex statistical data analysis via a library of machine learning algorithms, text analysis and open source extensibility designed for integration with big data and easy deployment into applications.
The package includes a statistics component for ad hoc analysis, a modeler with algorithms and models ready for immediate use and a modeler in cloud pak for data and a containerized data and AI service for building and running predictive models in the cloud or on premises. Several related products preserve predictive analytics software for students, teachers and researchers as well as an analytic server to make predictive analytics easier.
Pricing
This service offers a 30-day free trial. IBM also provides monthly subscription plans, perpetual licenses and special pricing for students and educators. The subscription scheme starts at $99 per month.
The traditional licensing pricing offers four levels of service:
- Base: $3,610 per user.
- Standard: $7,960 per user.
- Professional: $15,900 per user.
- Premium: $23,800 per user.
Features
- furnish automated methods to recognize anomalies and statistical transformations to address outliers.
- Classify cases into groups and forecast values of target variables based on values of predictor variables.
- Enable accurate modeling of linear and non-linear relationships.
- Deliver tables and visualization (Figure F).
Figure F
Pros
- Address all facets of the analytical process from data prep and management to analysis and reporting.
- improve forecasts and plans by imputing missing values with expected values using regression and expectation-maximization.
Cons
- The base and standard plans lack forecasting and neural network capabilities.
- Some users reported that SPSS is somewhat complex.
RapidMiner: Best for rapid prototyping
This data science software platform provides an integrated environment for data preparation, machine learning, deep learning, text mining and predictive analytics. It is used for business applications as well as for research, education, training, rapid prototyping and application development.
According to the company, RapidMiner is robust enough for data scientists while also being user friendly enough for users in the rest of the company. The RapidMiner AI Cloud service is built for all users with an augmented and guided encounter, a visual UI with a minimal learning curve and an explanation of the data and the modeling process.
Pricing
Contact the company for enterprise pricing information.
Features
- Full automation options.
- Notebooks and integration with custom Python and R.
- Use case templates (Figure G).
Figure G
Pros
- 1,500+ native algorithms, data prep and data science functions.
- preserve for many third party machine learning libraries.
- Advanced analytics and platform services.
Cons
- Users say the tool sometimes gets slow or freezes when working with large or complex data sets.
- Limited customization.
SEE: Check out this in-depth comparison of RapidMiner versus Alteryx.
Alteryx: Best for data prep, blending and advanced analytics
The Alteryx Analytic Process Automation Platform specializes in no-code and low-code analytics building blocks to design repeatable workflows. The platform is designed for companies that want to furnish self-service analytics and data science for all departments. Alteryx also uses augmented machine learning to help citizen data workers build predictive models. The company’s cloud platform makes it easy to share workflows online, at the desktop and in on-prem data centers.
Alteryx is one of the few predictive analytics software that allows business users to build and deploy machine learning models without extensive programming knowledge.
Pricing
Alteryx offers a free 30-day license for Designer for business users. For students, educators and career changes, the company offers a free one-year renewable Designer license.
- Alteryx Designer Cloud: Starts at $4,950 per user per year.
- Alteryx Designer Desktop: It costs $5,195.
Contact the company for detailed pricing information.
Features
- Offers built-in integrations with modern cloud ecosystem applications.
- The automation service includes more than 80 natively integrated data sources.
- The Analytic Process Automation Platform puts analytics, data science and process automation in one place by combining data quality and preparation, analytics, data science and automated machine learning and deployment and monitoring into one service.
- Alteryx’s Designer service makes it easy to combine data sets, use code-free and code-friendly tools and produce visual workflows and reports (Figure H).
Figure H
Pros
- Alteryx provides training and educational information about machine learning on its Data Science Portal.
- Role-based access control.
- Platform availability includes AWS, GCP & Azure.
Cons
- Alteryx professional scheme doesn’t preserve programmatic access via APIs.
- According to some users, the user interface and visualization capabilities can be improved.
SEE: For more information, check out our full Alteryx review.
DataRobot: Best for collaborative analytics
DataRobot’s AI Cloud Platform supports collaboration for all users, from data science and analytics experts to IT and DevOps teams to executives and information workers. The platform includes data engineering, machine learning, MLOps, decision intelligence and trusted AI services. To preserve decision intelligence, the service has a no-code app builder, AI apps and Decision Flows which create rules to automate decisions. The no-code app builder allows users to turn a model into an AI application without any additional coding. This makes it easier for business users to make AI-driven decisions, according to the company.
Users can also use the no-code app builder to perform what-if analysis by changing one or more inputs to create new scenarios and then contrast the two results. This transparency allows companies to blend feedback from end users and other stakeholders into model revisions.
Pricing
DataRobot offers a free trial. Contact the company for detailed pricing information.
Features
- The apps include detailed prediction explanations to help users explain any decision made by a model.
- The company provides modules for grading existing AI models, setting up policies, rules and controls for production deployments and for generating compliance reports.
- DataRobot offers options to deploy AI services on any cloud platform, on premise or at the edge (Figure I).
Figure I
Pros
- What-if analysis capability.
- Automated feature discovery.
- Extensive integration options.
- Produce, verify and operationalize predictive models.
Cons
- Users reported that the tool is pricey.
- Real-time prediction capability is only available for business-critical scheme users.
SEE: See how DataRobot compares to our list of top data analytics software.
H2O.ai: Best for advanced automation
H2O.ai’s automated machine learning capabilities make it easier to use artificial intelligence with high levels of speed, accuracy and transparency, according to the company. The company’s platform has options for building models and applications as well as monitoring performance and adapting to changing conditions. The services are designed for various roles within a business, including data scientists, developers, machine learning engineers, DevOps and IT professionals and business users.
Services on the platform include data visualization, pre-processing transformers, dataset splitting, outlier detection, feature encoding, per-feature controls and automated validation and cross validation.
Pricing
H2O.ai offers a free trial of the platform. Contact the company for detailed pricing information.
Features
- Model ensembling.
- Automatic label assignment.
- Imbalanced dataset handling.
- Unsupervised automatic machine learning.
- Hyperparameter autotuning (Figure J).
Figure J
Pros
- The platform includes a low-code application development framework (Python/R) for user interface creation and machine learning integration.
- Its services for machine learning operations include a model repository, model deployment and model monitoring.
- Automatic data preprocessing.
- Automated model documentation.
- Deployable on-prem, hybrid cloud and managed cloud.
Cons
- Some users reported the documentation can be improved.
- May be pricey for small businesses and startups.
How do I select the best predictive analytics software for my business?
The best predictive analytics software for you depends on various factors, such as your organization’s specific needs, budget, technical capability and the type of data you have. For instance, DataRobot is well-suited to teams collaborating on ML projects, while Databricks is ideal for large-scale data processing. Tableau and Sisense are suitable for data visualization and reporting, while Azure Machine Learning, IBM Watson and Alteryx are popular choices for end-to-end predictive analytics solutions.
Before settling for a tool, conduct your own research to ascertain if it is the best option for your enterprise needs. evaluate your data and consider the sources and formats of data you have, as well as any data governance or privacy requirements that may impact your choice of software.
Review methodology
To write this review, we analyzed 25+ predictive analytics tools and selected the best 10 based on five key data points: cost, ease of use, core features, interaction with third-party services and customer service and preserve.
We collected each product’s information from their websites and signed up for a free scheme/trial where possible to gain first-hand encounter with the tool’s capabilities. We also evaluated user reviews to learn about current and past users’ experiences with the predictive analytics software. This information was then used to scrutinize the tool’s strengths and weaknesses.