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Ultra-fast fashion brand Shein is opening a pop-up store in downtown Vancouver.
The pop-up will run over four days from April 11 to 14 at 804 Granville St., near Robson Street, in the busy Granville Entertainment District.
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It’ll temporarily take over a vacant site formerly occupied by Payless Shoes.
Shein, which operates like Amazon, is a sprawling online marketplace that sells clothing, accessories, housewares, toys and electronics from third-party vendors.
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The China-founded, Singapore-based company has exploded on social media, particularly on TikTok, where shoppers use the tag #sheinhaul to show off their bargain buys.
The online giant is known for its deeply-discounted merchandise. Its website shows scores of items from tops, dresses and sweaters priced from $10 to $20.
According to the Financial Times, Shein earned US$45 billion in revenue in 2023 and a record US$2 billion in profits, surpassing that of Swedish retailing giant H&M.
But concerns have also been raised about Shein’s labour practices, environmental impact and its business model, which relies on a fast turnaround of trendy, cheap and disposable clothing.
Vancouver is Shein’s fourth pop-up store in Canada. Last year, lines snaked outside its pop-up stores in Toronto, Montreal and Mississauga.
In 2022, the company opened a 170,000-square-foot office and distribution facility in Markham, Ont.
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