Apple Inc. has long been the most valuable U.S. company, but Microsoft Corp. seems poised to overtake it. A look back at the companies’ financial performance and a look ahead at expected revenue and profits make the case that Apple is no longer a growth stock and that Microsoft is the better long-term investment.
Late Friday morning, Apple
AAPL,
remained in the top spot with a market capitalization of $2.893 trillion, just ahead of Microsoft
MSFT,
at $2.884 trillion. Apple’s stock was down 3.4% for 2024, while Microsoft was up 3.1% for the new year.
Read: Apple stock looks expensive vs. the rest of the ‘Magnificent Seven’
P/E valuation
Here’s a quick comparison of total returns (with dividends reinvested) for the stocks, and for the SPDR S&P 500 ETF Trust
SPY,
to show how the companies’ forward price-to-earnings valuations have moved, through the close on Thursday:
| Company or ETF | Ticker | Five-year total return | Forward P/E | Forward P/E five years ago | Change in P/E valuation |
| Apple Inc. |
AAPL, |
408% | 27.7 | 12.3 | 125% |
| Microsoft Corp. |
MSFT, |
294% | 31.7 | 21.6 | 46% |
| SPDR S&P 500 ETF Trust | SPY | 100% | 19.5 | 15.1 | 30% |
| Source: FactSet | |||||
Apple’s forward P/E (price divided by rolling 12-month earnings-per-share estimates among analysts polled by FactSet) has more than doubled over the past five years. The entire stock market is more expensive than it was, as you can see with SPY’s valuation climbing 30%. Microsoft’s valuation on this basis has grown 46%, not only because its stock hasn’t performed as well as Apple’s stock has, but because Microsoft has grown its earnings per share much more quickly.
Looking back and looking ahead
Here’s a look at compound annual growth rates (CAGR) for the companies’ sales and earnings per share over the past five years and the S&P 500
SPX.
These are calendar-year numbers, adjusted by FactSet because some companies, including Apple, have fiscal years that don’t match the calendar. The numbers for 2023 are based on the first three quarters’ results and estimates for the fourth quarter. The table also includes projected CAGR for sales and earnings per share from 2023 through 2025.
| Company or index | Estimated five-year sales CAGR through 2023 | Estimated five-year EPS CAGR though 2023 | Expected two-year sales CAGR through 2025 | Expected two-year EPS CAGR through 2025 |
| Apple Inc. | 8.1% | 15.4% | 4.9% | 8.2% |
| Microsoft Corp. | 14.0% | 19.4% | 14.3% | 16.2% |
| S&P 500 | 7.0% | 7.2% | 5.3% | 12.3% |
| Source: FactSet | ||||
Over the past five years, Apple’s sales and earnings per share have grown at a faster pace than those of the S&P 500, but Microsoft has grown more quickly.
Looking ahead, the estimates point to a pace of sales growth for Apple that will trail that of the index and lag far behind Microsoft. Apple is also expected to increase earnings at a slowing pace, again way behind Microsoft and even the index.
A rapid pace of growth justifies a premium share price, so it makes sense that Microsoft now trades at a higher forward P/E than Apple does. But Apple’s premium to the full S&P 500 is difficult to justify, based on these numbers.
Analysts working for brokerage firms seem to agree. Here is a summary of ratings and price targets for Apple and Microsoft:
| Company | Ticker | Share “buy” ratings | Share neutral ratings | Share “sell” ratings | Jan. 11 price | Consensus price target | Implied 12-month upside potential |
| Apple Inc. |
AAPL, |
57% | 34% | 9% | $185.59 | $197.58 | 6% |
| Microsoft Corp. |
MSFT, |
90% | 10% | 0% | $384.63 | $420.91 | 9% |
| Source: FactSet | |||||||
Following a stellar 2023 for both stocks, expectations for share price increases over the next year are modest. But the analysts favor Microsoft by a large margin.
Click on the tickers for more about each company.
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