Renting Clothes Was Supposed to Be the Future of Fashion. Then Shoppers Got Bored.

Rent the Runway is betting that clothing from designers Diane von Furstenberg and Jason Wu can get customers to keep their subscriptions. Rival clothing subscription service Stitch Fix is staking its future on private brands.

The different directions are part of companies’ bids to stem steep subscriber losses in recent months and declines in their stock-market valuations.