Every social marketing manager will agree that one of the unnegotiable qualities of a successful marketing campaign is increased brand awareness. You want customers to know you exist. After all, if they don’t know you exist or offer a particular good or service, how will they become your customer?
This is why many businesses are resorting to novel, innovative means of marketing. They want to do something that stands out, attract attention, and just put their brand out there. One such strategy is the use of promotional inflatables. Inflatables have long been used for fun and entertainment attractions at parties and other less corporate events. But now, their usefulness has caught the eyes of the business world – and for good reason. They are visually appealing, fun to look at, and engaging. Plus you can brand them to hold your brand identity elements. So they can be a lot of good for your business.
In this article, we will delve into how custom inflatables are stealing the show and leaving an indelible mark on your customers. Let’s examine how they can lift your brand presence and give you more exposure.
Steal the show with promotional inflatables
One of the main reasons why businesses are turning to promotional inflatable displays is their versatility in different settings from the more corporate business conferences to the more casual company parties. Plus you could also customize them as you deem fit. If you have a peculiar design that you’d appreciate to bring to life, inflatables offer an affordable yet unique opportunity to reach this goal. Compared to other promotional tools, they are a lot more flexible and cost savings.
Here are some examples of promotional inflatables that could be invaluable assets for your business.
Giant product replica
Have you ever walked into an event and been greeted by a massive inflatable version of the product that the event is promoting? If you have, then you know that it’s an encounter that’s hard to neglect. It leaves a lasting impression, and it’s something that you’re likely to talk about with others for days to come. The impact that these giant product replicas can have on a brand is truly remarkable.
One of the most well-known examples of a brand that has successfully used this strategy is Coca-Cola. They have been known to use supersized inflatable cans at their events to create excitement and produce buzz around their product. Seeing a giant version of the iconic red and white can is sure to create an emotional connection with the brand, and it’s something that people are unlikely to neglect anytime soon.
But it’s not just about creating a memorable encounter for attendees at events. You can use these giant product replicas in other settings, such as retail stores. visualize walking into a store and seeing a larger-than-life version of a product that you’re interested in. It’s sure to catch your attention and make you more likely to consider purchasing it.
Creative mascots
Many businesses pick to have a mascot to represent their brand. The brand mascot typically takes the form of a character that embodies the company’s values and personality. These mascots can be anything from animals to imaginary figures, and they serve as ambassadors for the brand, helping to make it more relatable and appealing to customers. Some of the most popular mascots include the Michelin Man for Michelin, Mickey Mouse for Walt Disney Company, and Mr. Clean for Proctor and Gamble.
While customers may have seen these mascots on TV or other promotional materials, you can use inflatables to bring them to life. By creating a tangible, interactive version of the mascot, businesses can capture the attention of potential customers and give them something to touch and engage with.
Inflatable arches
Inflatable arches used for branding purposes are a fantastic way to make a grand entrance and create an unforgettable encounter for your guests. Not to refer, they serve as a great opportunity to showcase your brand and boost exposure. The towering height of the arches is sure to catch the attention of anyone passing by, which means more eyes on your brand identity elements and services. And as people repeatedly see your brand, they’ll become more familiar with it and possibly even convert into loyal customers.
Interactive inflatables
If you really want to steal the show, you could create interactive experiences with your inflatables. When people communicate and have fun with your inflatable, they won’t neglect your brand easily. Just visualize a giant inflatable obstacle course or a massive slide at a family-friendly event. It’s these types of unique experiences that make a brand stand out from the crowd and create a lasting connection with their audience.
So, if you’re looking to create an unforgettable event, consider incorporating promotional inflatables that are sure to leave a lasting impression on your guests.
Final note
Overall, the impact of these giant product replicas on a brand cannot be overstated. They’re a unique and effective way of creating buzz, generating excitement, and making a lasting impression on potential customers.
