Ollie’s Bargain Outlet Holdings, Inc. (NASDAQ:OLLI) Q3 2023 Earnings Call Transcript December 6, 2023 8:30 AM ET
Company Participants
John Swygert – President & CEO
Eric van der Valk – EVP, COO
Rob Helm – SVP, CFO
Conference Call Participants
Brad Thomas – KeyBanc Capital Markets
Peter Keith – Piper Sandler
Kate McShane – Goldman Sachs
Edward Kelly – Wells Fargo
Jason Haas – Bank of America
Eric Cohen – Gordon Haskett
Jeremy Hamblin – Craig-Hallum Capital Group
Matthew Boss – JPMorgan
Scot Ciccarelli – Truist
Mark Carden – UBS
Brandon Cheatham – Citi
Operator
Good morning, and welcome to Ollie’s Bargain Outlet’s Conference Call to converse financial results for the third quarter fiscal 2023. Currently, all participants are in a listen-only mode. Later we will conduct a question-and-answer session and an interactive instruction will follow at that time. Please be advised that this call is being recorded and the reproduction of this call in whole or in part is not permitted without the convey written authorization of Ollie’s.
Joining us today’s call from Ollie’s management are John Swygert, President, and Chief Executive Officer; Eric van der Valk, Executive Vice President, and Chief Operating Officer; and Rob Helm, Senior Vice President, and Chief Financial Officer.
Certain comments made today may constitute forward-looking statements and are made pursuant to and within the meaning of the Safe Harbor provisions of the Private Securities Litigation Reform Act of 1995 as amended. Such forward-looking statements are subject to both known and unknown risks and uncertainties that could bring about actual results to differ materially from such statements. Those risks and uncertainties are described in our fiscal 2022 Form 10-K, dated March 24, 2023, and fiscal 2023 periodic reports on file with the SEC and the earnings press release. Forward-looking statements made today are as of the date of this call and we do not embark on any obligation to update these statements. On today’s call, the company will also be referring to certain non-GAAP financial measures. Reconciliation of those most closely comparable GAAP financial measures to the non-GAAP financial measures are included in our earnings press release.
With that said, I will now turn the call over to Mr. Swygert. Please go ahead, sir.
John Swygert
Thank you, and good morning everyone. We appreciate you joining our call today. We had another strong quarter and are pleased with the positive trends in our business. Our third quarter sales and margins came in ahead of our expectations, driven by strong deal flow, lower supply chain cost and continued execution throughout the organization.
In the quarter, comparable store sales increased 7%, net sales increased 14.8% to $480 million and adjusted EBITDA increased 29.5% to $51 million. We also opened a record 23 new stores in the quarter and saw a very healthy new store productivity in the period. Based on the strength of our third quarter results and current business trends, we are raising our sales and earnings guidance for the full year. The third quarter represents our sixth consecutive quarter of positive comparable store sales growth and we continued to see broad-based strength across numerous categories. In the quarter, over 60% of our product categories comped positive with our top performers being candy, sporting goods, housewares, food, and toys.
Our summer seasonal categories such as room air and summer furniture also contributed to our strong performance. The closeout deal flow is very strong. Consumers remain under pressure and we are looking — and are looking for ways to save money on branded merchandise they need and want in their homes. Manufacturers are creating new and innovative products, changing packaging and sizes, and competing for retail shelf space, which is all creating more closeout opportunities. We are built for this environment.
For over 41 years, Ollie’s has been selling brand-name products at drastically reduced prices which are 20% to 70% below traditional retailers. We are a trusted source with both our customers and vendor partners. Customers know they can find real brands and real bargains on products they need and use in their lives every day. Our vendors know we are a one-stop shop for managing excess inventory and closeouts. With over 500 stores and growing, our size and scale is becoming a real competitive advantage and we are seeing better access to deals across a growing number of categories and vendors. Our deal pipeline remains very strong.
Deals drive our business and execution drives our success. The pandemic disrupted our execution in many ways and we have spent the last couple of years investing in our people, supply chain, distribution centers, stores, and marketing. We are executing better across the business and this is driving productivity gains throughout the organization. Eric will speak to some of these in a moment.
Ollie’s Army continues to be another bright spot with membership up almost 5% year-over-year and accounting for over 80% of our sales in the quarter. Our busiest and most exciting night of the year, Ollie’s Army Night, is this Sunday, December 10th. This is our way of saying thank you to our best and most loyal customers and giving them something special. Our stores are loaded with great deals and our teams are ready to welcome our loyal bargainauts. If you are an Ollie’s Army recollect, we hope to see you there. If not, there’s still time to recruit and share in the fun and special savings.
To wrap it up, we are pleased with our third quarter results and the continued momentum in our business. We are executing across the board, buying great deals, managing our supply chain, opening new stores, and controlling our costs. We are well positioned to continue growing and scaling the business and remain confident with our ability to deliver against our long-term growth targets of double-digit sales growth, 40% gross margin, and double-digit EBITDA growth.
Now let me pass the call over to Eric to converse our store growth and operating initiatives.
Eric van der Valk
Thanks, John, and good morning, everyone. Our results this quarter ponder the strength of our deals, the hard work and commitment of our incredibly talented team, and our efforts to boost execution across the organization. Process improvements and investments we have made in our people, supply chain, and stores are driving better productivity and execution. The most important pillar of our long-term strategy is store growth. In the third quarter, we opened 23 stores. This is a record number of openings in the quarter for Ollie’s. We are also excited to report we surpassed the 500-store milestone and expanded into another state, ending the quarter with 505 stores in 30 states. We have already opened another five stores in the fourth quarter, including our first store in Long Island, New York. This puts us at 43 new stores this fiscal year with the two additional stores planned to open later this quarter.
Turning to remodels. Our customers deserve an updated shopping encounter that better showcases the amazing deals we offer in an organized and easy-to-steer store format. We completed 12 stores during the quarter, bringing us to 26 stores through the first three quarters. We are on track to complete approximately 35 remodels this year.
Moving to marketing. We continue to look for innovative ways to boost and extend our marketing efforts. We are pleased with the performance of our streamlined flyer, which we believe better showcases our most compelling deals. During the quarter, we shifted one flyer out of the third quarter and into the fourth as planned. We continue to broaden our achieve and build our brand awareness through other forms of marketing. We executed a campaign around National Bargain Hunting Week, which included a survey as well as a media tour with lifestyle expert and influencer Limor Suss. This campaign generated over 500 million impressions.
We are continuing to build on our success and have expanded the program to include over 50 influencers. The growth of our social media marketing program keeps — helps keep Ollie’s message of savings top of mind with existing customers and attract new customers as well. This is helping fuel our growth, especially with the younger customer demographic, which is our fastest-growing segment.
Our collective marketing efforts led to a nice improvement in Ollie’s Army growth this quarter. The customer file increased 4.8% year-over-year and sales from the army representing over 80% of our sales. We are encouraged to see that our compelling deals and enhanced marketing programs are attracting younger customers to the army. We also implemented a Military Appreciation discount day for all Ollie’s Army members who are veterans or active-duty military.
Turning to supply chain. We continue to extend our distribution network to uphold our growth and are on track to open our fourth distribution center in Illinois in fiscal 2024. This will furnish us the capacity to service an additional 150 to 175 stores as we extend into the Midwest. The expansion of our Pennsylvania distribution center was completed in August and we are seeing immediate benefits in throughput and operating efficiency. These combined investments, give us the ability to service between 700 and 750 stores in uphold of our long-term target of 1,050 stores or more.
Before I turn the call over to Robert, I would appreciate to take a moment to thank our amazing associates who are value-obsessed and committed to the successful growth of our company. I am super proud of the excellent teamwork we continue to show each and every day in the execution of our business. Rob?
Rob Helm
Thanks, Eric, and good morning everyone. We are very pleased with our third quarter results, which came in ahead of our expectations. We delivered better-than-expected comp sales and flow-through to the bottom line. With the strength of the third quarter and continued momentum in our business, we are raising our sales and earnings guidance for the full year. In the third quarter, net sales increased 14.8% to $480 million, driven by a 7% enhance in comparable store sales and new store unit growth.
Our comp store sales growth was driven primarily by transactions and as John indicated, over 60% of our product categories comped positive in the quarter. Ollie’s Army increased 4.8% to 13.7 million members and sales to the army represented over 80% of total sales. During the quarter, we opened 23 new stores, ending with 505 stores in 30 states, an enhance year-over-year of 9.1%.
Our new store productivity was very strong in the quarter and our new stores continue to perform above our expectations across both new and existing markets. Gross margin improved 100 basis points to 40.4% compared to last year, primarily driven by favorable supply chain costs, slightly offset by higher shrink and merchandise mix, gross margin was ahead of our expectations for this quarter and the outperformance was primarily driven by strong deal flow.
SG&A expenses as a percentage of net sales leveraged 40 basis points to 29.5%, driven by the leverage of fixed expenses on the enhance in comparable store sales, even after taking into account the impact of higher incentive compensation costs year-over-year. Operating income increased 32.3% to $39 million and operating margin increased 100 basis points to 8.1% in the quarter.
Adjusted net income increased 37.4% to $32 million and adjusted earnings per share was $0.51 compared to $0.37 last year. Adjusted EBITDA increased 29.5% to $51 million and adjusted EBITDA margin increased 120 basis points to 10.6% for the quarter. Turning to the balance sheet, our cash position remains strong with $264 million between cash on hand and short-term investments and no outstanding borrowings under our revolving credit facility.
Inventories increased 2% to $532 million, primarily driven by new store growth, partially offset by the benefit of lower capitalized freight costs. Adjusting for these items, our inventory increased 5%. Capital expenditures totaled $36 million in the quarter and were primarily for the development of new stores, the remodeling of existing stores, the completion of the company’s distribution center expansion in York, Pennsylvania, and the construction of our new distribution center in Illinois.
During the quarter we bought back 143,000 shares of common stock for a total of $11 million. At the end of the quarter, we had $98 million remaining on our current share repurchase authorization, which the Board approved extending to March of 2026. We are committed to returning capital to our investors through share repurchases while balancing our strategic growth opportunities and working capital needs.
Turning to our outlook for the full year. Based on our strong third quarter results and current trends in the business, we are raising both our sales and earnings outlook for fiscal 2023. We are entering the fourth quarter, with momentum in our business, and are confident in our ability to execute. With a lot of businesses still ahead of us, including Ollie’s Army Night, we believe that we are well-positioned to deliver great deals to our customers. We do start to come up against more difficult comparisons in the fourth quarter and we’ll continue to take a measured approach to setting expectations.
For the full year, which includes a 53rd week, we now expect total net sales of $2.097 billion to $2.104 billion, comparable store sales growth of 5.3% to 5.6%, the opening of 45 new stores less one closure, gross margin in the range of 39.2% to 39.3%, operating income of $221 million to $225 million, adjusted net income of $172 million to $176 million and adjusted net income per diluted share of $2.77 to $2.83 and annual effective tax rate of 25.2%, which excludes the tax benefits related to stock-based compensation, diluted weighted average shares outstanding of approximately 62 million and capital expenditures of approximately $125 million, including $75 million for the construction of our fourth distribution center and the expansion of our Pennsylvania distribution center.
Lastly, let me furnish a few comments on our fourth quarter expectations. We are raising our Q4 comp sales expectation to approximately 3%. This takes into account the shift of one flyer into the fourth quarter from the third. We expect to open seven new stores in the fourth quarter, although there is one store that is currently scheduled to open in late January, that could fall into early February.
Now let me turn the call back over to John.
John Swygert
Thanks, Rob. Over the past 41 years, our team has grown to over 12,000 team members who are working harder than ever. The holiday season places extra demands on our team members and I thank them for all their hard work and dedication. It is the combined encounter, passion, and commitment of the entire team that makes Ollie’s special. I’m grateful for our team and all that you do each and every day. As we say, we are Ollie’s. That concludes our prepared remarks and we are now happy to take your questions. Operator?
Question-and-Answer Session
Operator
[Operator Instruction] Our first question will be coming from Brad Thomas of KeyBanc Capital Markets. Your line is open, Brad.
Brad Thomas
Hi, good morning, and congratulations on the nice quarter here.
John Swygert
Thanks, Brad.
Brad Thomas
John my — absolutely. Well deserved. Well, my question is really around how you’re thinking about same-store sales for 2024. You’ve long had the algorithm of sort of a 1% to 2% comp, but if we go back, I think that these last two quarters, I mean they really stand out. You had the pandemic period, you had the take-up period, if you go back about a decade ago. I mean these will demonstrate to be some tough comparisons next year. How are you thinking at this point about same-store sales for next year?
John Swygert
Yeah, Brad. That’s a great question. I think obviously we have spent a lot of time here in our public life since 2015. It’s really setting the bar at a 1% to 2% comp at annual basis. This year is definitely outsized but we executed a lot better this year than we had in the prior two years. So, I’m pretty confident that for 2024, a 1%, 2% annual guide is where we’ll be.
Brad Thomas
That’s great. And then as a follow-up around margins, you’ve talked about getting back to that 40% gross margin hopefully next year. How are you feeling about gross margin as you look out to next year?
Rob Helm
Hey, Brad. This is Rob. We are confident in our ability to get back to a 40% gross margin. Obviously, supply chain costs are a nice tailwind for us now. We don’t foresee for them to head back in the other direction. So we feel appreciate that will be where it is. I think that shrink has stabilized. It’s not getting any worse, slightly better on a full year. But I think that with that being flat we could certainly achieve the 40% gross margin.
Brad Thomas
That’s really helpful. Thanks so much.
Operator
And one moment for our next question. And our next question will be coming from Peter Keith of Piper Sandler. Your line is open, Peter.
Peter Keith
Hi, thanks. Good morning, everyone. Nice quarter from me as well. To follow on Brad’s first question, just thinking about the differentiate for 2024 and expectations to comp 1% to 2%, curious if there are things that you can be doing now to sort of set that foundation and drive the continued growth against these compares?
John Swygert
Yeah. Peter, we are a closeout retailer and we buy what’s available in the marketplace. So we always remind everybody comping quarter by quarter can be a little challenging sometimes but annually we do believe the deals will present themselves. The biggest thing we can do as an organization to be able to set ourselves up for success is to be able to execute consistently and I think we are doing that now and I think that’s what we are going to be continuing to focus on going forward. The deals drive the business without a doubt and the merchants are working each and every day to try to do better and better year-over-year. So that’s what we’ll be focused on going out of this current fiscal year.
Peter Keith
Okay. And I know every year is a pretty good buying environment. For what it’s worth, it does seem appreciate your stores have a really good assortment of brand-name merchandise right now and I know you’re always trying to drive to pretty consistent merch margin. So I’m wondering if actually the pricing gap that you have perhaps has widened a little bit to some of your key competitors, or just better deal environment, more opportunistic pricing and you hold the merch margin you can give consumers a better values. Is that something you guys are playing for right now?
John Swygert
We are not. We are planning to try to get back to the 40, Peter. We’re not there yet. We obviously did a very good job in Q3 and we feel pretty comfortable with Q4, but at the same time, we don’t have visibility out that far to be able to say what we are going to see what’s going to be presented to us next year, but our number one focus is to give the best value to the consumer to encourage them, especially on the discretionary items, but if we can do better, we’ll do better. But right now, we would tell you that we are going to try to get to the 40 and then we’ll go from there.
Peter Keith
Okay. Thanks and good luck.
John Swygert
Thank you, Peter.
Operator
And one moment for our next question. And our next question will be coming from Kate McShane of Goldman Sachs. Your line is open, Kate.
Kate McShane
Hi, good morning. Thanks for taking our question. Wondering if you could walk through the cadence of comps that you saw throughout the quarter and I know you discussed the categories have performed well during the quarter, but where did you see maybe some weakness within certain categories? And how has that trended into Q4?
Rob Helm
I will take the cadence and then I’ll hand it off to John for the categories. From a cadence perspective, the strength that we saw from Q2 spilled over into the beginning parts of the third quarter. August and September we are pretty much equally strong and then October was a little bit softer, but that was as planned as a result of the flyer change that we had talked about on the last call.
John Swygert
Yeah. Kate, obviously we called out the strong categories on the call, the categories that we would say were under-performers would not be surprising to the overall market. Our underperformers in the quarter were furniture, domestics, and clothing, most all of that is discretionary in nature or seasonally driven in nature with what we are seeing, I would tell you going into Q4, two of those three categories are no longer the underperforming category. So we’ve definitely seen some turnarounds in the domestics and clothing arena going into Q4. Furniture is something we have made a concerted effort to reduce in the last couple of years. There’s not high demand for it. Biggest furniture category is really in the mattresses and that’s something that we are still in but most others, we really deemphasized the furniture category intentionally.
Kate McShane
Thank you.
Operator
And one moment for our next question. And our next question will come from Edward Kelly of Wells Fargo. Your line is open, Edward.
Edward Kelly
Hi, good morning everybody. Question I have for you on just promotional cadence in Q3. I believe there was a 15% off coupon that you didn’t run early in addition to the flyer that shifted. So I’m curious if the impact overall was bigger than the 1% hit that you had talked about. And then as we think about Q4, that flyer shifts in. So do you still think that’s a 100 basis points based on what we saw? And then what about appreciate any other couponing or sort of promotional considerations that we should be thinking about?
Eric van der Valk
Hi, Ed, it’s Eric. I’ll take the question. I think maybe in reverse order, that ad shift, print, and digital were primarily driven by the Print dates. It met our expectations shifting out of Q3 into Q4. So we are expecting that shift to be as you said, approximately 100 basis points into Q4. In terms of promotions, in general, whether coupon or other promotions, we run coupon promotions from time to time, although we are not promotional in nature. We are not a high-low retailer. We do run promotions as you’ve mentioned, from time to time and it’s not an exact science. We look at a number of factors including variances in way the calendar falls, timing of holidays for example, there is an extra Saturday or meaningful weekend, in this Christmas season holiday season in front of us, business needs or inventory content, and kind of where we stand and we make decisions tactical sometimes in the moment to advocate based on all of those factors. We have no plans to run any additional promotions this year at this point.
Edward Kelly
Got it. Okay. And go ahead, I’m sorry.
Eric van der Valk
No, go ahead, sorry.
Edward Kelly
Okay. And then just holiday in general, I was curious if you could maybe talk about the product offering that you have lined up. What are you seeing so far in terms of consumer response, demand, especially as it pertains to appreciate post-Thanksgiving at this point? And I guess how does current trends sort of line up with the comp guide that you’ve got laid out for us?
Eric van der Valk
Yeah. There’s obviously — there’s still lot of business to do between today and December 24, one of our biggest days of the year is this coming Sunday. So we would tell you, we feel good where we are sitting today. Trends are in line with where we want to be at. So we are very excited of what we’ve seen from the consumer response perspective. There is definitely a little uncertainty out there in the marketplace with the consumer and the demand. I believe our values are winning and the customers are responding to our values that we are providing to them. So there is a long shopping period that we’re dealing with as well. So we’ve got a lot to go. We feel good where we are positioned. Our offerings are strong and we’ll see where it lands out for the end of the season.
Edward Kelly
Can I just squeeze one more in on SG&A? Could you gauge incentive comp for the quarter? And then what’s the drag on that going to be in Q4?
Rob Helm
Sure. This is Rob. Incentive comp was about 50 basis points of a headwind to the fourth quarter. So if you factor that in with the 40 basis points of leverage we showed in the financials, we got 90 — we would have gotten 90 basis points of leverage this quarter with the 7 comp which we were pretty pleased with. For the fourth quarter, it’s about a 60 basis point headwind and we’ve included that consideration in our guidance.
Edward Kelly
Great. Thank you, guys.
Eric van der Valk
Thanks, Ed.
Operator
And one moment for our next question. Our next question will come from Jason Haas of Bank of America. Your line is open.
Jason Haas
Great. Good morning, and thanks for taking my questions. I’m curious if you could talk about some of the improvements that you’ve made to the business over the past year or so in order to better capitalize on this environment where folks are searching for value. So I’m curious in terms of appreciate supply chain and store operations, if you could just talk about some of the projects, you’ve been working on there?
John Swygert
Sure. Jason. We’ve been continuing to work on improvement in productivity in the supply chain and in stores in various ways, investing in process change as well as some lighter investments in systems and in people to ensure that we can execute and ensure that we have — we are consistently executing with a strong foundation. We also made a change as you’re aware to our ads where we are now advertising fewer items in ads and I spoke about it a little bit earlier that’s working out quite well. It’s driving traffic and it’s reducing complexity and the amount of product we need to advance through the pipeline to hit a specific date for an ad break. So that’s been a nice improvement as well. We do continue to invest in our DCs and material handling equipment to boost productivity, semi-automation that’s very market established as well.
And then we’ve talked a lot over the last two years about transportation, so I won’t dwell on transportation. We’ve made some structural changes, especially in international transportation to how we approach the market and how we contract for freight. So we’ll go into that in a lot of detail, but that was a pretty big breakthrough for us at kind of the peak of the chaos, the international transportation world. We do continue to have opportunities as we advance into next year to boost productivity, become more efficient and we’ll continue to invest on the store side in particular, the way in which we advance product from the truck to the floor. It’s been a focus of attention moving into next year.
Jason Haas
Great color. Really helpful. Thank you. And then as a follow-up, you mentioned that you opened — recently opened a store in Long Island. I recognize that, I don’t know if it’s far out of Long Island or not but curious if you are starting to open stores in higher-cost locations. And if so if that changes how you’re thinking about that long-term 1,050 store target that there could potentially be upside. And then I guess also how those new stores are performing in these if you are going to some higher-cost locations?
Eric van der Valk
Sure, I’ll take that, Jason. Long Island loves Ollie’s. So Selden, New York is where we opened the store and it’s off to a great start. We love Long Island. They love us. So I think the question about long-term, we have contemplated some high-cost market stores in our 1,050 store target. So that’s already contemplated there. So we need the economics to work, but we don’t necessarily kind of blindly look at household income as a driver of whether or not customers don’t appreciate Ollie’s. We’ve seen a trade-down in higher-income customers that’s meaningful. So that’s encouraging, especially over 100,000 in household income. And then when you look at a place appreciate Long Island, discretionary income becomes a factor as well as the cost of living is also very high. There’s maybe a lower discretionary income and customers’ level of love discount retail on Long Island as a result. So we consider that as well.
John Swygert
I think, Jason, just one takeaway from it, there is definitely not a strategic change to our store growth philosophy. But there was an opportunity there that works for our model, when we took it. So we’ll will continue to be opportunistic. Strategically, there has been no change on how we’re going to open stores going forward.
Eric van der Valk
Yeah, I think John makes a good point, our real estate strategy is opportunistic in nature. So we have opportunities to open stores that makes sense whether high cost or rural. We look at them. We consider them and we — lot of qualitative attributes around the store to consider and if it all adds up, we open the store.
Jason Haas
Got it, that’s helpful, thank you.
Eric van der Valk
Thanks, Jason.
Operator
One moment for our next question. Our next question will come from Eric Cohen of Gordon Haskett. Your line is open.
Eric Cohen
Hi. Good morning. Great quarter, guys. You commented earlier in the call that you’re confident you can get back to [an algo] (ph) comp for next year. Just curious as the company gets bigger and bigger and you guys have a lot of momentum, do you have to change the way you approve deals and the deals you adopt since you’re going to need larger, bigger deals that you can grow as the business scales?
John Swygert
Eric, we’ve been doing this for a long time and closeouts are closeouts and we do not have any hard fast govern on the size of the deal. If it’s a small deal and it works and it’s the right value for our customer, the right margin for our profile, we’re not afraid to buy it and put it into just one specific region. We look at everything and there’s no set hard, fast govern where merchants saying no to the size of a deal.
Eric Cohen
Great. And this is, typically, you guys have said 50% of categories comp positive. This is another quarter where more than 50% have comped positive. Is this a reflection of that improved value proposition, any change in consumer spending in terms of trading down? Or is this just better execution and deal flow from you guys?
John Swygert
I would say it’s probably all of the above. I think the deal flow has been strong. The offerings we’ve had in our stores have been strong. The customer has been responding. There’s definitely been a trade down and there’s a need for value more so today than it has been. So I think that’s just — our offerings are resonating with the consumer.
Eric Cohen
Great. Appreciate it.
John Swygert
Thanks, Eric.
Operator
And one moment for our next question. Our next question will come from Jeremy Hamblin of Craig-Hallum Capital Group. Your line is open.
Jeremy Hamblin
Thanks, and I’ll add my congratulations on the strong results. In terms of capital plans and investment for next year, you have obviously the new DC. I think you indicated 35 remodels for ’23. And just wanted to get a sense. It sounds appreciate you’re on track for 50, kind of 50 to 55 new unit openings next year. I wanted to confirm that one and then also just get a sense on the remodels, which sound appreciate they’re going well. Should we expect a similar type of number for 2024?
Rob Helm
Hey, Jeremy, this is Rob. I’ll take a couple of pieces of that multipart question, and Eric will take a couple. From a capital planning perspective, we typically, from an [al and algo] (ph) perspective, would scheme for 2% to 2.5% of sales is our capital scheme. For next year, we do have the carrying of the completion of the fourth distribution center that would enhance that number. I would say without giving guidance for next year, I would say probably in the range of $75 million for next year just with the carryover. From remodels and new store units, I’ll hand it off to Eric.
Eric van der Valk
Thanks, Rob. Jeremy, the remodel program, it’s less about how many. It’s more about maximizing the effectiveness, enrolling the best improvements that we’re making to these stores into the rest of the chain as well as influencing our new store design and tweaking our new store design as were going forward. With that said, we’re expecting to remodel approximately the same number of stores next year, approximately. Again, to Rob’s point, not giving guidance at this point. From a cap — tying into capital, they’re relatively light from a capital standpoint and the total investment is between $125,000 and $200,000. So it doesn’t add up to particularly material number as a percentage of our overall capital spend, low cost, relatively quick paybacks.
Jeremy Hamblin
Got it. And then just switching gears to — you had some interesting color on some of your marketing plans and how that’s developing more use of social media and influencers. I wanted to see if you could elaborate on that. And I think you also noted that younger customers were your fastest-growing segment. I wanted to see if you could explain the age range that you’re talking about and just potentially extend on what the company’s plans are in terms of those marketing efforts to continue to extend your Army?
Eric van der Valk
Sure, Jeremy. I guess kind of a retrospective on marketing several years ago, we’ve spent almost nothing in digital channels. It’s about as close to zero as you can get. Now several years later, it’s over a third of our overall marketing spend. So it’s very, very meaningful. We hired a marketing expert as well who really knew digital, Tom Kuypers to the team several years ago, and he’s really accelerated, propelled our investments in digital over the last several years. A large percentage of that investment is in social media channels. Meta channels, Facebook and Insta. We have a strategic relationship with Google now and with YouTube. We’re on TikTok. The influencer program, over 50 now that we’re working with, mostly nano-micro influencers. We think authenticity is really critical with influencers, so we look for people that are already talking about us, and then give them incentive to talk about us more. So, we continue to evaluate in every available digital channel to see what’s most effective. And to your point, it does look appreciate it’s producing results in growth of younger customers. In terms of defining the age of a younger customer, we’re seeing strength in the under 45 year old customer, so call it 18 to 45, as well as the 45 to 55 year old customer. We have a large percentage of customers that are over 55, which are indexing slightly down, and cohorts below 45 are indexing up, and we see very positive momentum there.
Jeremy Hamblin
Great. Thanks so much for all that color. Best wishes.
Eric van der Valk
Thanks, Jeremy.
Operator
One moment for our next question. Our next question will come from Matthew Boss of JPMorgan. Your line is open.
Matthew Boss
Great, thanks, and congrats on a nice quarter.
Eric van der Valk
Thanks, Matt.
John Swygert
So, John, maybe larger picture. At 1% to 2% same-store sales, what do you think is the right operating margin, maybe longer term for the business, or how best to think about a bottom line annual growth algorithm with the business returning to that 1% to 2% historical comp trajectory going forward?
John Swygert
Yeah, I think, Matt, the 1% to 2% comp long-term algo, the operating income will be definitely compressed from our, call it, our all-time high. If you look at 2019 per se, we have increased costs now in the SG&A world that are permanent in nature. We used to be probably close to 25.3% SG&A ratio. It’s probably closer to mid-26s now. So probably about 100 basis point loss in overall operating income. So I would say that you probably see that on a carry-forward, long-term basis. As we go, you might get a little bit, 10 bps here and there, but not much more than that on a significant basis. So I think that with the top line growth and the margin of 40 points, we should be able to still be able to maintain double-digit EBITDA growth every year for a seeable future.
Matthew Boss
Great. And then maybe, Rob, just a follow-up on the gross margin. Any puts and takes in the fourth quarter just to consider? And then as we think about the spread in terms of your values in the marketplace today, is 40% a multi-year gross margin ceiling or do you think there’s any opportunity there to potentially press that a bit higher?
Rob Helm
I’ll take the first part of the question, then I’ll hand it off to John on the second part of the question in terms of the longer term outlook on gross margin. From a Q4 perspective, we’d expect for Q4 gross margin to extend from last year. We are expecting benefits in supply chain costs, probably in the range of what we saw this quarter. So, as a reminder, the fourth quarter is always a little bit lower than the third quarter in terms of gross margin because the promotional cadence and how the Ollies Army night indexes into the quarter. But we’d expect a similar type gross margin, strong gross margin performance in the fourth quarter.
John Swygert
Yeah, and Matt, with regards to the overall, I’ll call it the long-term margin, we do view the value as key and value as paramount, and we’ve always focused on giving back to the consumer once we hit 40%. We’re going to continue to focus on that at this point in time, but I do comprehend there are incremental fixed costs in the SG&A line that we do have to take into consideration from our overall operating perspective. So we will continue to look at that, revisit it, but number one, I got to give the value to the customer. If I have the opportunity to get a little bit more on the margin, I will, but we need to be very careful with that. We got to make sure we stay relevant with the customer and keep the loyalty.
Matthew Boss
It’s great color, best of luck.
John Swygert
Thanks Matt.
Operator
One moment for our next question. Our next question will come from Scot Ciccarelli of Truist. Your line is open.
Scot Ciccarelli
Good morning, guys. Scot Ciccarelli. I have a derivative on one of the earlier questions. You guys used to talk about turning down, I think about 90% of the offers that you would procure from vendors. Can you just update us on where that is today, especially as you hit the 500 store mark?
John Swygert
Yeah. Scott, I think we say about 80% would turn down. I would tell you it’s probably very similar today. The deal flow is very, very strong. Our merchants are being very selective in what they’re buying from the vendor community. So that’s not change. We’re seeing a big enhance in flow from the community. So we’re not struggling to get product into the pipeline at all.
Scot Ciccarelli
All right, so you’re still accepting about the same proportion, got it. Thank you. And you also talked about seeing, obviously the strong deal flow. Can you help us comprehend where is it coming from? Meaning, is it coming from certain subsets in the vendor community, whether it’s CPG or other categories, verticals, et cetera? And alternatively, are there any areas where you might expect to see better deal flow as we kind of roll into 2024? Thanks.
John Swygert
Yeah, Scott, I would tell you that this year at least, I can tell you it’s been very, very broad-based. Almost every category we carry, we’ve seen a very significant amount of deal flow. I talked last year that we were starting to see some slowdown in the offerings of candy. Well, that flipped in 2023 and candy was very strong. So the overall, if I look at deal flow, we’ve been seeing great deals in HBA housewares, clothing, lawn and garden, electric, auto. So it’s just been all over the board. There’s not really a shortfall in any category, that would tell you we’re missing any business. And it’s broad-based from either the CPGs are out there, major manufacturers are out there, there’s wholesalers that are out there, but we’re continuing to knock on the doors of the major manufacturers to go direct with them, and that’s working very well.
Scot Ciccarelli
Got it. Thank you very much.
John Swygert
Thanks, Scott.
Operator
One moment for our next question. Our next question will come from Mark Carden of UBS. Your line is open.
Mark Carden
Good morning. Thanks so much for taking the questions. So it sounds appreciate you’re continuing to see strength in customers with greater than $100,000 in household income. How are repeat trips to this demographic comparing now to some of your more traditional demographics and then how are these shoppers impacting your sales mix from a category standpoint? Are they buying higher ticket items or are they more consistent with what you’re used to?
Eric van der Valk
Sure, Mark. I’ll take the question. It’s Eric. We are seeing strength, as you mentioned, household incomes of $100,000 or greater. We’re seeing actually a particular strength over $150,000 in household income. We are seeing an increased frequency from these customers as well, which is great to see, and basket size consistent or greater to the overall basket size of all these Army. I don’t know the makeup of the ticket question, so that’s something I’d have to investigate. You’re asking about average, or AUR for that customer base, I don’t have the answer to that.
Mark Carden
Okay, that’s so helpful. And then just on the labor front, what are you seeing there as we look ahead to 2024 and any thoughts on potential incremental pressure there?
Eric van der Valk
We — it’s hard to forecast, but in this moment we’re more stable than we were a year ago in terms of overall turnover. So it feels appreciate that will continue into 2024. We’re expecting some pressure, but not as much pressure as we felt the last couple years. We still do have some challenges with, I’ll call it the churn of people that are with us for less than 90 days. But overall, it is improving. I’ll ask Rob maybe to add some color on wage investments.
Rob Helm
And I would say from a wage investment perspective, we’ve come a long way over the last couple of years. This year was a mid-single-digit wage enhance across our store population. For next year, in terms of the outlook, in terms of operating margin and what John referenced, we would consider a mid-single-digit enhance for next year. Obviously, we’re not giving guidance at the time, but we would think mid-single-digit for next year, but potentially inching back towards the lower single-digit range.
Mark Carden
Great, thanks so much. Good luck, guys.
Eric van der Valk
Thank you, Mark.
Operator
And one moment for our next question. Our next question will come from Paul Lejuez at Citi. Your line is open.
Brandon Cheatham
Hey everyone, this is Brandon Cheatham on for Paul. I was wondering, could you kind of break out what you changed for your four quarter outlook, and then just spend a little time on, particularly the comp, 3% comp is a decent step down from 3Q. I comprehend we have a lot of time left for holiday to go. Just trying to gauge how much of that is conservative or what you might be seeing quarter to date. Did you see any changes in consumer behavior in mid-October appreciate some other retailers called out?
Rob Helm
I’ll speak to the Q4 guide and the financial information and I’ll let John speak to the demands in October. From a guidance perspective, we no longer give quarterly guidance. We suspended doing that earlier this year. We updated our annual outlook, which considers a 3% comp for the fourth quarter. We tightened our gross margin range based on the strength of the Q3 performance. In terms of the Q4 sales guidance, we’re going to continue to take a measured approach to guiding and setting expectations. But there’s a saying we have around here that we’re not going to shut the registers off, so stick with us and we’ll look to do better if we can.
John Swygert
Yeah, Brandon, with regards to the consumer demand that some others might have spoke about in October, October was pretty much in line with our expectations. As you may recall, we shifted out an ad from October to November, so we expected a little bit of slowdown in that month. But nothing was really alarming to us at the end of Q3. Obviously, you’ve been following us for a long time. For us to raise our guidance in a quarter that we’re in today is, means a lot to, should mean a lot to the street that we’re actually doing better than expected. And we’re excited from where we’re at. But there’s a lot of business to go here for the next 12 days and we’ll see where everything lands.
Brandon Cheatham
Yeah, I appreciate that. Just on supply chain costs in the third quarter, sounds appreciate that may have been a bigger benefit than you initially expected. So just wondering, is that the case? Is that kind of back to, ‘normal levels’, whether they’re expected to appreciate 2019 or however you gauge that? And then, if there are potential, if these trends continue, appreciate, would that be a potential benefit into next year?
Rob Helm
This is Rob. So supply chain was pretty much in line with our expectations. We have some good visibility going out a quarter of the way that the accounting for the model works in terms of the capitalization of the costs. In terms of the composition of the supply chain cost, we’re getting great ocean freight rates. They’re below pre-pandemic levels. We still do have an incremental wage investment that’s in there from kind of pre-pandemic algo levels, but it’s relatively minor. We would — in terms of trend, we would expect some favorability on the domestic transportation front over the next month months into years but we wouldn’t scheme for any advance improvement on ocean freight given where it is versus pre-pandemic.
Brandon Cheatham
Got it. Thanks very much and good luck guys.
John Swygert
Thanks, Brian.
Rob Helm
Thank you.
Operator
I would now appreciate to turn the conference back to John for closing remarks.
John Swygert
I would appreciate to thank everyone for their time and interest in Ollie’s. We look forward to updating you on our continued progress on our next earnings call and everyone have a great holiday season.
Operator
This concludes today’s conference call. Thank you for participating. You may now disconnect.