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Legoland and Madame Tussauds owner to roll out surge pricing
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Why would you expect to pay more in peak holiday season for tickets than on a rainy day in March? What does this imply about customers’ elasticity of demand?
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What fixed costs do theme park vendors have? What about variable costs?
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How is surge pricing expected to affect profitability?
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How do fixed vs variable costs affect the decision to implement surge pricing?
Ariel Slonim at MRU Econinbox
