Partnership: Ro&Zo was created by Rosie Bowden and Zoe de Abreu (pictured)
A fashion firm created by two friends in the pandemic is the 100th clothing brand to be sold by Marks & Spencer.
Ro&Zo – created by Rosie Bowden and Zoe de Abreu to ‘fill a gap’ for women after the collapse of other retailers – is the latest trendy line to join Marks.
M&S has been trying to shake off a ‘dowdy’ perception of its clothes and reel in younger shoppers.
After three years, M&S has regained its fashion credentials by selling big names such as Jaeger, Adidas, and Nobody’s Child.
The entrepreneurs said: ‘This gives us the opportunity to share our beautiful pieces with a much wider audience who seek modern, ageless style.’
Their colourful creations have been worn by celebrities like Holly Willoughby and Christine Lampard. M&S will stock 40 Ro&Zo designs.