Fashion firm The White Stuff is cashing in as shoppers flock back to the High Street after the pandemic.
The company said sales hit £151.4m in the 12 months to April 29 – up 13.3 per cent on the previous year.
Profits more than doubled from £2.9m to £7m.
The White Stuff – with 123 stores in the UK – has benefited from customers returning to the High Street and shopping centres following the end of lockdown restrictions.
It attracted a record 317,000 new customers over the 12-month period.
Cashing in: The White Stuff – with 123 stores in the UK – has benefited from customers returning to the High Street and shopping centres
Bosses hailed demand for dresses, where sales rose 42 per cent, while its menswear department saw a 28 per cent increase.
Chief executive Jo Jenkins said: ‘We’ve listened to what both loyal and new customers want from us, and they are responding very well to collections.’
