Nielsen: YouTube's share of US viewership by 2- to 11-year-olds jumped from 29.4% in September 2021 to 33% in September 2023, while Netflix fell from 25% to 21% (Jessica Toonkel/Wall Street Journal)

Jessica Toonkel / Wall Street Journal:

Nielsen: YouTube’s share of US viewership by 2- to 11-year-olds jumped from 29.4% in September 2021 to 33% in September 2023, while Netflix fell from 25% to 21%  —  Major streaming services test releasing children’s content on YouTube and cut back on fare for kids