Most big brands haven't yet created AI-specific roles despite many marketers fearing AI will change their jobs; Coca-Cola promoted two execs to new AI roles (Patrick Coffee/Wall Street Journal)

Patrick Coffee / Wall Street Journal:

Most big brands haven’t yet created AI-specific roles despite many marketers fearing AI will change their jobs; Coca-Cola promoted two execs to new AI roles  —  Many marketers believe artificial intelligence will change their jobs forever.  But most big brands haven’t created roles to oversee that process …