Sources: Shein CEO Xu Yangtian has deliberately kept a low profile for fear of attracting unwanted public attention; Shein has never published any photos of him (Wency Chen/South China Morning Post)

Wency Chen / South China Morning Post:

Sources: Shein CEO Xu Yangtian has deliberately kept a low profile for fear of attracting unwanted public attention; Shein has never published any photos of him  —  – Even by the standards of Chinese tech business leaders, the lack of public information about Xu Yangtian is unusual