Founded in 1993 in a small garage in Santa Cruz, California, the brand quickly made a name for itself in mountain biking. From the start, Santa Cruz sought to upset the norms with bikes that were stronger, more agile, more responsive, and meet the real needs of riders across different terrains.
Santa Cruz’s journey of product evolution is highlighted by its diverse range of high-performance bikes, including the iconic V10 and the versatile Bronson. With the introduction of Juliana, a line dedicated solely to women cyclists, the company has shown its dedication to inclusion. These bikes are all engineered specifically for women’s ergonomics but with the same high-quality materials and advanced features as the rest of the Santa Cruz lineup.
Santa Cruz is a leader in mountain bike technology, having developed the Virtual Pivot Point (VPP) suspension. This delivers new, unparalleled shock absorption and smoother handling than ever before, allowing a rider to take control of rough descents or aggressive hills easily. At the same time, carbon fiber is integrated into any of their frame designs so that every bike can achieve optimal strength, stiffness, and lightness.
The company invests heavily in research and development, with ongoing projects focusing on enhancing material science and propulsion techniques to offer even lighter, faster, and more environmentally friendly bikes. As mountain biking evolves, Santa Cruz is poised not just to react, but to lead, promising exciting advancements that will redefine the industry.
