Apple's iPad Pro ad "Crush", which shows paints, toys, guitars, sculptures, and more being crushed to reveal the thin device, draws criticism on social media (William Gallagher/AppleInsider)

William Gallagher / AppleInsider:

Apple’s iPad Pro ad “Crush”, which shows paints, toys, guitars, sculptures, and more being crushed to reveal the thin device, draws criticism on social media  —  The minute-long Apple ad showing art equipment and materials being crushed down into the new iPad Pro is being called heartbreaking, wanton, and creepy.