X just announced a smart TV app for streaming video. Or, more accurately, that it claims it’s building one, with absolutely no launch date mentioned. The appropriately-named X TV wants to be “your go-to companion for a high-quality, immersive entertainment experience on a larger screen.” By high-quality entertainment, X likely means that one Tucker Carlson video where he’s really impressed by grocery carts in Russia. That’s not a joke. Carlson is featured prominently in the little teaser video.
X CEO and marketing robot Linda Yaccarino promises “real-time” content and wide availability, but other than that details are scanter than scant. There’s some corporate speak nonsense about AI, of course, and boasts about “effortless casting” from a mobile device to a TV. Wait, I thought this was a TV app? So it’s also a mobile app that casts to a TV? Is there another word for less than half-baked? Does raw work?
In other words, we don’t know much. This is X. All we get are word salads that don’t really mean anything and then, one day, the app may or may not actually appear. If it does, it’s likely to be hopelessly broken. That sounds harsh, but there’s plenty of proof-laden pudding to go around. We got receipts.
Back when Twitter first rebranded to X, the company promised the whole thing would soon be “powered by AI.” X eventually did create a chatbot, Grok, but it’s not exactly the sharpest algo in the shed. It also doesn’t look to be “powering” the site anytime soon. Elon Musk promised that X would soon become a payments and banking platform, which thankfully hasn’t materialized. Remember when Musk said that all major X decisions would be conducted via user poll? When was the last time you’ve seen one of those? There’s also the whole ongoing blue check fiasco.
The long-promised job search tool did launch, but it’s just kind of crappy. X did pursue original video content for a while, but things seem to have cooled off ever since the Don Lemon/Elon Musk debacle. Two years after Musk purchased the site, it’s still far from being the “everything app.”
There’s also the question of what kind of content will be streaming on this platform. Again, this is X. I’m just not sure how many people want to sit on their living room couch and watch a guy scream into the void about how the video game site Kotaku is ruining American society. The ad spotlights Carlson, as mentioned above, which indicates an endless stream of videos of people complaining about the word woke without actually defining it. Call me crazy, but I’d rather watch actual TV.
Heck. Even if I wanted to watch a vlog of impotent rage, YouTube is right there. It’s on smart TVs now and it works just fine. It has everything Yaccarino promises that one day will come to X TV. Plus, YouTube can teach you stuff, beyond how to block folks with a blue check next to their name.
X TV may or may not release in the near or far future on some or all smart TVs. It may be an actual app on the TV or an app on a phone that casts to a TV. It may be powered by AI, or not. It may have “tailored search” or it may just show you endless loops of Jordan Peterson bursting into tears. Who the heck knows. Be on the lookout for this latest pivot to video… or not.
