Boodles saw sales rise by 13 per cent to more than £100 million as customers splashed out on expensive watches and designer jewellery.

Profits at the group – which traces its history back to 1798 – increased slightly to almost £20 million in the year to February 2023.

Boodles has been run by six generations of the same family for more than 200 years.

The group has ten shops as well as an online store. 

Boodles sells rings for more than £115,000 and cufflinks for £14,000. 

Lady in red: Actress Helen Mirren dazzles in Boodles jewellery

Lady in red: Actress Helen Mirren dazzles in Boodles jewellery

It also runs and sponsors major events including the Cheltenham Gold Cup. 

But it could face a hit if luxury watch seller Patek Philippe keeps scaling back in the UK and Ireland. 

Around a third of Boodles’ sales are from the firm’s range.


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