How MowPod, which sells podcast advertising tools, uses mobile game ads to incentivize gamers to follow shows on Apple Podcasts in order to earn in-game tokens (Ashley Carman/Bloomberg)

Ashley Carman / Bloomberg:

How MowPod, which sells podcast advertising tools, uses mobile game ads to incentivize gamers to follow shows on Apple Podcasts in order to earn in-game tokens  —  At least nine of the current top 50 shows on Apple Podcasts have been promoted in mobile games  —  Welcome back to Soundbite.