Siri logo inside a WWDC 2024 graphic
Following the confirmation that WWDC 2024 will be held from June 10, Apple SVP of Marketing Greg Joswiak has given a reasonably obvious hint that the event will feature AI.
In an X post shortly after the official announcement, Greg Joswiak made a post promoting the WWDC news. The Apple SVP of Marketing’s post tells developers to “Mark your calendars for #WWDC24,” confirming both the date and the official hashtag for the event.
“Joz” then follows up with the declaration “It’s going to be Absolutely Incredible!” Joswiak’s post does include a hint, but it doesn’t require an Enigma machine to work out the capitalized “Absolutely Incredible” refers to AI.
The rumor mill has been claiming Apple will be making a bigger splash in the field of artificial intelligence and machine learning for months, with some even claiming some elements will make an appearance during WWDC itself.
As for its own efforts, the rumors have ranged from add-ons to the iWork app collection, along with image generation tools. For developers Apple has reportedly made some AI features for Xcode to streamline app production, such as autocompleting blocks of code and generating tests for applications.
