The human brain is amazing at certain tasks — say, inventing things like the wheel or Cheez Doodles — but it’s always surprising to me how easily our big brains fall for blatant marketing tricks.
This Atlantic piece digs into a product that sounds so idiotic on its face I can’t believe anyone’s buying it. — Read the rest
The post Liquid Death transcends water by hijacking our lizard brains appeared first on Boing Boing.