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Stores in Montreal could see a large slice of their clientele disappear if they are not able to provide those clients with services in French, according to a Léger survey conducted with the Raymond Chabot Grant Thornton business consulting firm for the Association des sociétés de développement commercial de Montréal (ASDCM).
However, the online poll of 3,012 respondents in the Greater Montreal area found that while 13 per cent of francophone respondents think greetings, signage and service in French determines where they will shop, 18 per cent of francophone respondents considered competitive prices to be the main criterion for deciding where they spend their money.
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The poll also found that 40 per cent of francophone respondents said they would not make their purchase if they were not served in French, with 80 per cent of those respondents saying they would be ready to travel an additional 30 minutes in order to receive that service.
Meanwhile, 30 per cent of francophone respondents said there are boroughs and neighbourhoods they avoid because they cannot be served in French.
The full results of the survey can be found at the ASDCM website.
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