As anyone who used to love mullets, troll dolls, flares, disco music, or quoting the Austin Powers movies will know, even the most popular things can go out of fashion. The Ford Focus is another such thing, and the increasing popularity of SUVs did models like the Focus no favors.
2021 and 2022’s shortage of crucial semiconductors for car manufacture didn’t help the Focus either. As a result of it, Ford Europe’s Jay Ward told Driving.co.uk in January 2022, that the company “took a conscious decision to look at our semiconductor availability and marry that up to vehicles that we knew were in high demand.” With European sales falling from 10,000 to 5,000 in April 2022 compared to April 2021, the Express reports, it seemed that the Focus was not one of those high-priority cars.
In December 2022, Auto Evolution quoted Ford Europe’s Martin Sander neatly summarizing the sentiment that marked the end of the Focus’s life: “The market is changing, and the days of sedans and estate cars are over.”
In the case of this iconic Ford vehicle, at least, Sander was quite right. Visiting Ford.com‘s page dedicated to the Focus family today offers little more than a message thanking the visitor for their appreciation of the model, and offering regret that it has now been consigned to the pages of history. What a legacy, though.
