While Google’s hardware devices certainly play an important role in this partnership, it extends beyond just hardware. A key area where McLaren is set to benefit from this important partnership is the ability to leverage Google Cloud’s AI technology. This includes utilizing AI-powered tools to analyze race data and gain insights from radio communication within the team. Additionally, McLaren is exploring ways to use AI to streamline internal processes and optimize resource allocation, potentially leading to greater efficiency within the organization.
Also included as part of the deal is the use of prominent Android and Pixel branding on the McLaren MCL38 — the company’s Formula 1 car for the 2024 season — as well as the pit crew overalls, team kit, and driver overalls of both McLaren Formula 1 drivers Lando Norris and Oscar Piastri. Similarly, there will be Google Pixel branding features on McLaren’s Extreme E race cars as well as the race suits of both Extreme E race car drivers Cristina Gutiérrez and Mattias Ekström. Slashgear’s Dave McQuilling is on the ground at MWC 2024 where McLaren also showcased the 2024 season F1 car at Google’s stall.
While it would be interesting to see whether this renewed partnership results in better performance gains for McLaren — and possibly even faster pit stop times at the 2024 Formula 1 Season — this collaboration only highlights the increasing role of technology in the world of Formula 1 and Extreme E.
