It appears Dodge was well aware of the inherent risk of selling the seriously souped-up Challenger to the public, and the Mopar team reportedly required buyers to sign an agreement that they would not use the vehicle on public roads. Given that the car came without power steering, air conditioning, heat, windshield wipers, or rear seats, one has to wonder whether anyone was looking to take it out for a casual Sunday spin.
As it was, the V10 Dodge Challenger was clearly built for racing, with Dodge going so far as to fit the vehicle with racing slicks. They also offered buyers the chance to add a roll cage, safety harness, and mesh windows for an additional $7,900. Those who wanted their Challenger painted anything other than primer white had to cough up another $6,900. Tally up another $700 if you wanted to dress up the primer white with Mopar-branded wrap decals, and those costs came on top of the vehicle’s already lofty $85,000 price tag.
Given the cost and limited usability of the V10-powered Dodge Challenger, one can imagine everyday drivers — even those with a penchant for muscle cars — weren’t exactly lining up at local dealerships to buy one. As such, Dodge wisely limited production of the V10 Challenger, producing just 70 of the vehicles. Price and limitations aside, one can still imagine Dodge didn’t have much trouble unloading all 70.
