Meta plans to start charging a 30% fee when advertisers pay to boost the visibility of Facebook and Instagram posts on its iOS apps, starting later in February (Emma Roth/The Verge)

Emma Roth / The Verge:

Meta plans to start charging a 30% fee when advertisers pay to boost the visibility of Facebook and Instagram posts on its iOS apps, starting later in February  —  Meta said Thursday that it will start charging a 30 percent fee when advertisers pay to boost the visibility of their posts in Facebook’s and Instagram’s iOS apps.