20 Beauty Brands You Should Try in 2024

This sustainable beauty brand has natural ingredients, moisturizes, hydrates and depuffs your skin. Nuria has a “clean” smell, so many products are pretty neutral, which makes it great for people with sensitive noses or prone to headaches without losing quality.

When your skin needs a little pick me up, then this is the brand you should reach for. Products such as GlamGlow Thirstymud hydrating treatment, GlamGlow Brighteyes, GlamGlow Glowstarter and more have the ability to take drab skin and make it new again. Two products that really stand out are the Brightmud and the Glowstarter. The Brightmud has great exfoliating strength. And the Glowstarter gives skin a moisturizing shine.

When you need a brand that’s mild and non-irritating, you go to Pacifica Beauty. Pacifica’s products have a light cream fragrance and the line is affordable, with products often in the $20 range. Pacifica pretty much has it all, from skin care to makeup, and it’s all centered on cruelty-free products.

Peach Slices’ Snail Rescue is another Korean beauty brand that uses as few steps as possible to help you achieve nice skin. If you want the experience, get the Snail Rescue Trio. It’s great for reducing flare-ups and ensuring your skin stays soft for long periods of time. But if you can only get one product, the wash-off mask is a fun one to use because of its gelatinous consistency. 

With a neutral scent and products that reduce redness, Skinfix is a brand that people with sensitive skin should try. Sure, a lot of skin care that’s designed for sensitive skin, but Skinfix does a good job at reducing it over time with each use. Plus, certain products can support building elasticity in your skin too. 

Not everyone has perfect skin on their bodies and if you need something that will help reduce rough skin and bumps, you can try the Cheat Sheet body serum on for size. With consistent use, it can clean up pesky acne on parts of your body outside of your face. It does it by lifting dead skin cells off troubled areas to reveal brighter skin.

While this brand isn’t technically a beauty brand, it does have a product that will support better skin. This shower filter from Brondell is infused with vitamin C that also has floral and clean aromas depending on the filter. All you do is screw this filter to your shower head and use your shower as you normally would. When you use it over time, you should leave each shower with softer skin.

Dr. Loretta is pretty well-known as a skin care brand. It’s dermatologist-backed and award-winning as well. The smell of a lot of Dr. Loretta products is pretty neutral, but it definitely takes on a more expensive scent, not unlike what you’d expect from a spa. One stand out product is Dr. Loretta’s eye tightening gel that gives your face a lift. But any product from this brand will do a nice job of keeping your skin in tip-top condition.

If you love a good foaming wash or just a brand where moisture takes center stage, then Consonant is a nice brand to try. Consonant natural foaming face wash is nice to use in morning and at night. While some foaming cleansers remove a lot of moisture from the skin, this one retains while getting your skin clean. And when you need a quick boost of moisture, Hydrextreme from Consonant is a nice serum that gives you the supple skin you want too.

Byoma is a good brand on a budget. Plus, it’s one that you can go pick up at your nearest Target. This brand has carefully developed ingredients that perform just as well as more expensive brands, at a fraction of the price. And, unlike other skin care lines, Byoma keeps it simple with just a few products. Byoma’s creamy jelly cleanser, moisturizing rich face cream and hydrating face serum are top-tier options.

Replenix is another brand that’s well-known if you follow skin care. While Replenix has skin care products that do an incredible job addressing issues and improving your skin, one of the best things about this company are the body care products that target annoying body acne, discoloration and more. With products using ingredients such as glycolic acid and salicylic acid, you can expect to have brighter and smoother skin with each use.

It doesn’t really matter which Glow Recipe product you get because they’ll all work on just about any skin type. Start with the famous Dewy Duo, which includes a Watermelon Glow PHA and BHA pore-tight toner and Watermelon Glow Niacinamide dew drops. The toner hydrates your skin, while the dew drops brighten it over time. But if you want a ton of moisture, the Watermelon Glow sleeping mask will give you softer skin overnight, while the Strawberry Smooth BHA and AHA salicylic serum controls acne and brightening. 

Savor Beauty’s Manuka Honey Sugar Scrub and Chardonnay Body Cream are two perfect peas in a pod. The scrub smells amazing and the body cream keeps dry hands at bay. Choosing between these products over a typical store-bought lotion is a no-brainer. 

Algenist pretty much has everything you need to keep your skin healthy. If you want to try a kit, The Weekender kit is a nice start. It has a rejuvenating cleanser, AA barrier serum, eye balm, anti-aging cream and a prebiotic balancing mask. The cleanser is gentle and not too soapy. Each cream has a nice consistency and doesn’t linger after use. This is a brand that all ages can use, but older people will likely find it more helpful for advanced skin care issues such as fine lines and wrinkles.

Winky Lux is one of those brands that’s just perfect for skin care collectors who love floral or feminine scents. The effectiveness, aroma and packaging are all spot on by capturing a girly aesthetic and it delivers on hydration and exfoliation. If you’ve never used Winky Lux, try the Petal Cleanser and the Orange You Bright Exfoliator. Both lifts dull skin and melts away makeup, revealing brighter and more refreshed skin. 

It’s been a long time since I’ve used clay-based products for my skin. Anything that’s powder-based is bound to be messy. But unlike the clay-based products of the past your skin won’t feel stripped of your natural oils. Both the Rice Bran & Coconut Milk foaming face wash and Fruit Enzymes & Honey Brighten Yellow Clay mask felt as if I had a mini spa in my home — and my skin was baby-soft right after.

Using Fleur & Bee is a surefire way to keep your skin supple and nice on a budget. If you’re looking for something that feels luxe, doesn’t cost an absurd amount and smells fragrant, this is a good brand to try. Plus, there are so many products that will target a number of skin care issues, that skin both young and old will feel supported.

Epara is all about luxurious experiences wrapped up in skin care products. The cleansing lotion from this brand is an award-winning product that easily wipes away makeup while keeping skin soft too. But there are even more skin care products that will fit right into your routine if you need it.