The new sports streaming service from broadcast behemoths ESPN, Warner Bros. Discovery, and Fox could cost between $45 and $50, according to sources familiar with the matter who spoke with CNBC.
Announced on Tuesday, the streaming service will give fans access to each broadcaster’s catalog of sports programming, allowing them to watch a range of content from more than a dozen networks. It will be launched as a new brand with a new app in a joint venture between the three companies, which will each own one-third of the new entity. The still-unnamed service is set to launch in the fall of 2024.
“This means the full suite of ESPN channels will be available to consumers alongside the sports programming of other industry leaders as part of a differentiated sports-centric service,” Bob Iger, CEO of ESPN’s parent company Disney, said in a statement.
Although the price of the new sports streaming service was not revealed, CNBC cited an anonymous source that said $45 to $50 per month was a “logistical starting point.” Introductory pricing is likely to be lower to encourage people to sign up, according to the outlet, but will be higher than $30. Customers of Disney+, Hulu, and Max will be able to bundle the service into their existing subscriptions.
Gizmodo reached out to ESPN, Warner Bros. Discovery, for comment on the reported price points but did not receive a response. Fox declined to comment.
The new sports streaming service will feature content from all major professional sports leagues, including the NFL and NBA, among many others. Besides the ESPN networks, Disney will also bring ABC to the table. Warner Bros. Discovery, meanwhile, offers TNT, TBS, and truTV. Fox will add its main Fox broadcasting channel and FS1 and FS2, among others.
Billed as an “all-in-one premier sports service” by the three broadcasters, the app will be overseen by a new management team that will be announced at a later date.
