Bookstat: the US audiobook market grew 14% YoY in Q4 2023, excluding Spotify; with Spotify, it grew 28% YoY; Spotify had an 11% market share, behind Audible (Alexandra Alter/New York Times)

Alexandra Alter / New York Times:

Bookstat: the US audiobook market grew 14% YoY in Q4 2023, excluding Spotify; with Spotify, it grew 28% YoY; Spotify had an 11% market share, behind Audible  —  There are early signs that Spotify’s addition of audiobooks to its streaming service is helping drive audiobook consumption — already a growing market.