Bernstein estimates PDD spent ~$3B on marketing Temu in the US in 2023; the Chinese group says Temu has 70M MAUs in the US, versus an estimated 13M in Jan. 2023 (Financial Times)

Financial Times:

Bernstein estimates PDD spent ~$3B on marketing Temu in the US in 2023; the Chinese group says Temu has 70M MAUs in the US, versus an estimated 13M in Jan. 2023  —  High-spending marketing push by PDD Holdings-owned internet marketplace leads to doubts over growth strategy