Do you want to get the latest gaming industry news straight to your inbox? Sign up for our daily and weekly newsletters here.
Animoca Brands and LightLink have partnered to enhance Web3 games with no gas fees for blockchain transactions.
Gas fees are a common scourge for Web3 games when there are heavy transactions on a blockchain network. But Animoca Brands, which has numerous investments in blockchain games, has partnered with LightLink, an Ethereum Layer 2 blockchain that enables decentralized apps (dApps) and enterprises to offer users instant, gasless transactions. Gas fees have been a significant access barrier for Web3 gaming, which doesn’t have enough support from mainstream consumers.
Under the strategic partnership, Animoca Brands will seek to integrate LightLink’s Ethereum Layer 2 technology into selected Animoca Brands projects and provide advisory services for LightLink’s tokenomics and go-to-market strategies.
LightLink allows businesses to subscribe their applications to operate gas-free, enabling users to participate in a public blockchain ecosystem without owning any tokens or having to pay any gas fees. The partnership will facilitate Animoca Brands’ projects and portfolio companies to offer their users a robust Web3 experience with no friction and minimal complexity.
LightLink streamlines the Web3 development process, offering significant utility like non-fungible token (NFT) ticket issuance without requiring a native token and seamless gaming asset transfers without gas fees, leading to a more streamlined user experience.
LightLink is already used by over 25 partners, including Grapes and The Red Village, and is being integrated in Translucia, a $300 million venture by MQDC and T&B Media Global, part of Asia’s C.P. Group family business.
Roy Hui, CEO of LightLink, said in a statement, “It is great to partner with industry leader Animoca Brands, making blockchain more accessible and user-friendly to everyone around the world. This partnership marks a pivotal step in integrating blockchain into the daily lives of millions.”
Together, Animoca Brands and LightLink aim to foster a more interconnected economy, bridging dApps with millions of users from enterprise partners and improving blockchain mainstream adoption. Animoca Brands has more than 400 Web3 investments.
Yat Siu, executive chairman of Animoca Brands, said in a statement, “LightLink is already collaborating with our portfolio companies Grapes and The Red Village, and this new partnership will take us one step closer toward a frictionless Web3 world. LightLink’s gasless transactions can help broader adoption, aligning with our vision to decentralize the digital landscape and make blockchain benefits universally accessible.”
LightLink potentially offers a transaction throughput more than 400 times Ethereum’s, ensuring unmatched scalability and a streamlined user experience. LightLink’s novel Enterprise Mode enables businesses to operate gas-free, allowing users on their platforms to engage in a secure, user-friendly blockchain network without transaction fees, barriers to entry, or the need for any tokens.
GamesBeat’s creed when covering the game industry is “where passion meets business.” What does this mean? We want to tell you how the news matters to you — not just as a decision-maker at a game studio, but also as a fan of games. Whether you read our articles, listen to our podcasts, or watch our videos, GamesBeat will help you learn about the industry and enjoy engaging with it. Discover our Briefings.
