Apple’s Head of Retail, Deirdre O’Brien, in Apple Sanlitun, Beijing
IDC reports that Apple’s iPhone is the best-selling smartphone in China, achieving a record high market share of 17.3% in 2023, although the market has contracted.
“Apple’s climb to the top spot in 2023, especially in light of renewed competition from Huawei and the soft spending sentiment, marks a tremendous success for Apple,” said IDC China senior research analyst Arthur Guo. “Apple achieved this thanks to timely price promotions in its third-party channels, which stimulated demand.”
China Smartphone Market, Top 5 Companies, 2023 and 2022 Market Share and Year- Over-Year Growth (Source: IDC)
While the market declined 5% for 2023, IDC reports that it is recovering. The Q4 2023 show a growth of 1.2%, following ten consecutive quarters of year-over-year decline.
