One interesting addition to the Google TV and Chromecast ecosystem announced at CES is a partnership between Google and LG. The electronics manufacturer will be launching more screens with Chromecast built-in. That extends to LG’s range of hospitality-focused TVs — the ones you’re likely to find in hotel rooms — meaning travelers can easily cast content from their phones, tablets, or laptops without needing to fiddle with the TV’s onboard apps. And homebodies won’t be left out, as LG’s expected consumer TVs for 2024 will have Chromecast capabilities as well (no word on if that applies to LG’s absurdly delightful transparent OLED TV).
Chromecast, first launched in 2012, has grown into something akin to a universal standard, supported by a wide range of apps and devices from Spotify to Netflix and integrating nicely into smart home ecosystems. Bringing that experience to more devices, especially hotel TVs, will go a long way to making Chromecast the most convenient option for consuming content on larger screens. Google was sure to point out the success it has already enjoyed with Chromecast, highlighting the range of Google TV devices on the market and flexing the existing 220 million monthly active Google TV and Android TVs.
